BTN News: At the IFA 2024 electronics fair in Berlin, Samsung Electronics marked a historic milestone, celebrating “100 years of innovation” while unveiling groundbreaking products and updates. The tech giant showcased its commitment to integrating artificial intelligence (AI) into everyday life, under its vision of “AI for All.” With a range of new devices, from laptops to smart home technologies, Samsung is positioning itself as a leader in accessible AI innovation.
A Century of Innovation: Samsung’s Vision for the Future
Samsung’s presentation at IFA 2024 highlighted its drive to make AI technologies more accessible, reflecting the company’s vision of “AI for All.” This initiative aims to incorporate AI across a wide spectrum of products—from mobile devices and household appliances to entertainment systems—enabling users worldwide to benefit from cutting-edge technology. The company projects that by the end of 2024, over 200 million Galaxy devices with AI capabilities will be in the hands of consumers.
Dr. Hark-Sang Kim, Executive Vice President at Samsung, emphasized this direction: “We are dedicated to providing advanced AI experiences that not only simplify daily tasks but also adapt to the evolving needs of users and the planet.”
Introducing the Galaxy Book5 Pro 360: The Future of Laptops
New Galaxy Laptop with AI Features
Samsung took the spotlight by launching the Galaxy Book5 Pro 360, the latest in its Galaxy Book series. Designed to harness the power of AI, this laptop features an Intel® Core Ultra (Series 2) processor with up to 47 TOPs of neural processing power, and over 300 AI-accelerated functions that enhance creativity, productivity, and entertainment.
Superior Performance and Integration
With up to 25 hours of video playback, the Galaxy Book5 Pro 360 boasts impressive battery life, supported by fast charging. It integrates smoothly with Microsoft’s Copilot+ for enhanced productivity and Microsoft Phone Link to connect Galaxy smartphones directly to the laptop, making it easier than ever to use smart functions like Circle to Search with Google, Chat Assist, and Live Translate.
David Feng, Vice President at Intel, praised the collaboration with Samsung: “The Intel Core Ultra processors, combined with Samsung’s AI-driven solutions, deliver the ultimate computing experience.”
AI-Powered Innovation in Home Entertainment and Productivity
New Smart Projectors for Immersive Experiences
Samsung also revealed its latest innovations in home entertainment with the introduction of the The Premiere 7 and The Premiere 9 projectors. Equipped with advanced laser technology and AI-based image scaling, these projectors offer 4K resolution and screen sizes up to 130 inches. The projectors adapt to ambient lighting conditions using Vision Booster technology for an optimal viewing experience.
Expanding the SmartThings Ecosystem
Aligned with its AI vision, Samsung continues to grow its SmartThings ecosystem, which now connects over 500 million devices globally. This interconnected system allows users to remotely control AI-enabled Samsung products, optimizing energy consumption and boosting home efficiency. From smart thermostats to appliances, Samsung’s AI solutions aim to make life more convenient while promoting sustainability.
One UI 6.1.1: New Features for Enhanced User Experience
Expanding Software Capabilities with One UI 6.1.1 Update
Following IFA, Samsung will release the new One UI 6.1.1 update, bringing AI-powered functionalities like Live Translate and Circle to Search to more devices, including the Galaxy S24, Z Fold5, and Flip5. Additional features such as Sketch to Image and Portrait Studio will empower users to generate images from simple sketches and create customized online avatars.
Commitment to Sustainability: Reaching for Net-Zero by 2050
Sustainable Innovations and Energy Efficiency
Samsung underscored its commitment to sustainability, revealing that 93% of its DX division operations now run on renewable energy, a step towards achieving net-zero emissions by 2050. The company showcased new energy-efficient products, like the AI Hybrid Refrigerator, which uses dual power sources to optimize energy use, and the Bespoke AI Laundry Combo, a washing-drying unit designed to exceed Grade A efficiency standards by up to 20%.
Samsung and AI: A Partnership for Better Public Health
Revolutionizing Healthcare with AI
Samsung’s AI vision extends beyond consumer electronics, reaching into the public health sector. Dr. Chris Brauer, an AI expert, spoke at the conference about how Samsung’s AI technology can transform healthcare management by analyzing vast datasets to improve quality and efficiency.
Brauer stated, “Samsung’s AI capabilities could provide unprecedented opportunities for public administrations to revolutionize healthcare services globally.”
Final Thoughts: A New Era of AI-Driven Technology
As Samsung celebrates a century of innovation at IFA 2024, its latest announcements reflect a strategic focus on AI and sustainability. From new laptops and projectors to software updates and energy-efficient appliances, Samsung is poised to shape the future of consumer electronics and beyond, ensuring that AI is accessible to everyone.
