BTN News: Rihanna, the renowned singer and beauty mogul, has proudly announced a groundbreaking collaboration between her brand, Fenty Beauty, and the upcoming Paris 2024 Olympic and Paralympic Games. The 36-year-old superstar revealed this exciting news on her Instagram, expressing her delight over the partnership that designates Fenty Beauty as a “premium partner” for the prestigious global event. This partnership is set to make a significant impact on the Games, reflecting Rihanna’s vision of beauty as an empowering and joyful experience.
In her Instagram post, Rihanna enthusiastically wrote, “Deal done… for all of 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic and Paralympic Games, baby!!! #FentyxParis2024”. This collaboration marks a significant milestone for both the brand and the Games, promising an innovative integration of beauty and sports.
The Paris 2024 Olympic Games will kick off on Friday, July 26, and run until Sunday, August 11. The Paralympic Games will follow, starting on Wednesday, August 28, and concluding on Sunday, September 8. During this period, Fenty Beauty will play a prominent role in enhancing the experience for volunteers and athletes alike.
According to ELLE US, approximately 600 volunteers, aged between 18 and 21, will receive exclusive Fenty Beauty makeup kits. These kits are designed to help them achieve a designated look, complete with tutorials and on-site makeup artists to ensure the perfect match for all skin tones. The kits will feature popular Fenty Beauty products such as the Eaze Drop’Lit All-Over Glow Enhancer, Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and Invisimatte Instant Setting and Blotting Powder.
This initiative aligns with Rihanna’s long-standing philosophy regarding beauty. She once shared with ELLE US, “My mantra has always been and will always be: ‘Beauty is there to have fun with.’ It should never feel like pressure or a uniform. I hope it stays that way because it’s an incredibly joyful and liberating way to live.” By bringing this approach to the Olympic and Paralympic Games, Fenty Beauty aims to celebrate individuality and self-expression on a global stage.
The collaboration also underscores Fenty Beauty’s commitment to inclusivity and diversity. By providing personalized makeup kits and tutorials, the brand ensures that volunteers can feel confident and beautiful, reflecting the vibrant and diverse spirit of the Games.
In addition to the volunteer kits, Fenty Beauty will have a dedicated presence throughout the Games, with makeup artists available to assist athletes and attendees. This presence will not only enhance the visual aspect of the Games but also promote the brand’s message of empowerment and self-confidence.
Rihanna’s announcement has already generated significant buzz and excitement, with fans and beauty enthusiasts eagerly anticipating the unique blend of sports and beauty that Fenty will bring to the Paris 2024 Games. As the countdown to the Olympics continues, this collaboration promises to be a highlight, adding a touch of glamour and excitement to the world’s most prestigious sporting event.
Overall, the partnership between Fenty Beauty and the Paris 2024 Olympic and Paralympic Games is a testament to Rihanna’s innovative vision and the brand’s dedication to making beauty accessible and enjoyable for everyone. This collaboration not only celebrates athletic excellence but also champions the power of beauty in enhancing self-expression and confidence on a global platform.
