BTN News: Pirelli made big news at the Goodwood Festival of Speed with new tire technology. This new technology will improve both tire performance and environmental friendliness. The main attraction was the Pirelli Cyber TM Tyre, a smart tire with sensors. These sensors talk to the car’s control systems, like ABS, ESP, and traction control. This advanced tire was shown on the Pagani Utopia, and it promises to make driving safer and better.
The Pirelli Cyber TM Tyre and Its Interaction with Vehicle Control Systems
The Pirelli Cyber TM Tyre is special because it can talk to a car’s electronic systems. This means the tire sends data to the car to help it perform better and be safer. The tire lineup for the Pagani Utopia includes the P Zero Corsa, P Zero Trofeo RS, and P Zero Winter. Each of these tires has sensors inside the tread.
Pirelli’s Commitment to Using Natural Rubber Certified by FSC TM
Pirelli also cares about the environment. By 2026, all natural rubber in Pirelli’s European factories will have FSC TM certification. This is possible because of a partnership with Jaguar Land Rover (JLR). FSC TM certification ensures that the rubber comes from well-managed forests that protect plants and animals and help local communities.
High-End Jaguar Land Rover Vehicles to Feature Environmentally-Friendly Pirelli Tires
Many high-end JLR vehicles will soon have Pirelli tires made with FSC TM-certified materials. This partnership shows both companies care about the environment and new technology. Pirelli will supply these green tires to JLR, showing their commitment to making better, eco-friendly products.
Pirelli’s Vision for the Future Includes Connectivity and Sustainability
Pirelli believes that connectivity and sustainability are key to the future of tires. Their new technology is part of a long history of making better tires. New tools like virtualization and artificial intelligence help them make even better products. Pirelli spends about 5.5% of its high-value tire sales money on research and development each year.
Pirelli’s Innovations Lead the Way in the Automotive Industry
Pirelli’s new ideas are not just about keeping up with trends but leading the way in car technology. The Goodwood show highlighted Pirelli’s efforts to make tires that perform well and are good for the environment. Their work shows they are a leader in the tire industry, always looking to the future with smart and green solutions.
Conclusion: Pirelli’s Innovations at Goodwood Show Commitment to Safety and Environment
In conclusion, Pirelli’s presentation at the Goodwood Festival of Speed showed their dedication to new technology and the environment. The Pirelli Cyber TM Tyre sets a new standard in tire safety and performance. Their green projects, like using FSC TM-certified rubber, show they care about the planet and local people. Pirelli’s smart strategies make sure they stay a top player in the tire business, leading the way to a future where technology and sustainability work together.
