BTN News: Paula Nata has become a big name in social media and luxury brand management. She has many roles, including being an influencer, though she does not fully embrace that title. Beyond her online presence, Paula is a key player in All About Management. This agency specializes in luxury brands and has set high standards in the fashion world.
Paula’s journey shows her talent in managing many roles. She is a successful influencer, has created her own brand, and has a strong presence on Instagram. Recently, she announced her engagement to Jonathan Andic, the son of Mango’s founder, in an exclusive reveal to ¡HOLA! magazine. Their wedding is expected to be one of the most talked-about events of the season.
When asked about her roles and challenges, Paula shares that while she loves managing different projects, establishing a routine is tough. Balancing her work with personal time for friends, family, and herself is something she is always working on. She believes true success is found in mastering this balance.
All About Management, Paula’s agency, is now one of the most respected in its field. Paula credits their success to staying true to the identity and values of the brands they work with. In an industry focused on follower counts and likes, All About Management stands out by valuing talent, uniqueness, and credibility. These values, Paula believes, are more rewarding.
Paula is also happy in her personal life. She speaks fondly of her relationship with Jonathan Andic, describing him as her greatest support and best friend. Their relationship has progressed to an engagement, bringing her great joy.
The wedding date is not set yet, but Paula and Jonathan want an intimate and relaxed ceremony. They are considering locations like Formentera or Ibiza, which are special to them. These islands have been favorite holiday spots since their childhood and have become their retreat as a couple.
Paula is excited about the creative parts of wedding planning. She hopes to finalize details quickly and efficiently. Her love for fashion influences her wedding plans, drawing inspiration from iconic styles of the 80s and early 90s.
Paula’s social media reflects her impeccable style and lifestyle. Despite being labeled as an influencer, she feels uncomfortable with the term. Her social media journey began naturally, sharing her passions and interests long before her professional career in communications took off. She maintains that her primary identity is rooted in her work in communications.
Behind the scenes, Paula’s life is filled with office work, travel, and stress. Those who know her well describe her as more relaxed and fun-loving than her online image suggests. She prides herself on her positive attitude and aims to inspire her team. She acknowledges that her perfectionism and time management could improve.
Paula’s entrepreneurial spirit is also evident in her brand, Mes Amies, which continues to grow. The brand started when Paula designed dresses for her friends’ weddings. This led to increasing orders via Instagram and eventually a more professional setup. Recently, she has focused on jewelry production, which has been very successful.
Her passion for entrepreneurship likely comes from her parents, who were both entrepreneurs. They taught Paula and her siblings the value of hard work and perseverance. Paula’s creative drive constantly fuels new ideas and projects, which she eagerly pursues.
One of her close collaborators, Juan Avellaneda, has been a significant influence in her entrepreneurial journey. Working with him is both inspiring and enjoyable. He offers valuable advice and a positive outlook on tackling challenges.
Paula recalls funny moments with Juan, especially when he used them as testers for his “MasterChef” experiments. His attempts at making healthy donuts were memorable, though not entirely successful, leading to some humorous suggestions on other uses for the inedible results.
Paula Nata is a great example of how one can successfully manage many roles. Her journey is marked by passion, creativity, and a commitment to excellence. Whether through her agency, her brand, or her personal life, Paula continues to inspire and set high standards for herself and those around her.
