BTN News: Argentine companies are now using digital transformation and artificial intelligence (AI) to attract and keep talented employees. These new technologies are changing how companies work and how they interact with their employees. This change is creating a more engaging and efficient workplace.
Recently, leaders in Human Resources and Technology met at an Open Coffee Work event. Nespresso organized this special meeting. It brought together leaders from companies like MercadoLibre, Google, Disney, BBVA, Nike, Mondelez, Nestlé, PedidosYa, Santander, Novo Nordisk, Hospital Alemán, Supervielle, Biogénesis Bagó, BDO, Grupo Peñaflor, IRSA, and Nespresso. They discussed how AI is currently affecting talent management and what the future might hold.
AI is changing many industries in Argentina. It helps companies work more efficiently and lower their costs. But AI is also making these companies more attractive places to work. This is important because it helps companies keep their talented employees in a job market that is very competitive.
Alejandro Melamed, founder and CEO of Humanize, started the conversation at the Open Coffee Work event. He said that AI has been changing how we work since the end of 2022. With the rise of Chat GPT, AI is now changing many aspects of human resources. This includes attracting and keeping talented employees and automating tasks that are more complex than simple, repetitive jobs.
Juan Corvalán, director of the Innovation and Artificial Intelligence Laboratory at UBA, also spoke at the event. He explained that AI has been around for 75 years and it learns from data. But now, generative AI goes further. It creates new combinations of information that humans might not think of. Corvalán pointed out that AI is no longer just a tool. It has become an agent that can make decisions without human instructions.
Companies that use these new technologies are better prepared for future challenges. They can also stay competitive on a global level. Digital transformation and AI are key for the growth and success of organizations in Argentina.
For example, BBVA has a modern approach in its organizational strategy. Vanesa Bories, manager of Organizational Design, Strategy, and Human Behavior, shared that BBVA works with Chat GPT. This helps them learn constantly, optimize internal processes, and improve employee experiences. This partnership makes administrative tasks easier and promotes continuous learning.
MercadoLibre also uses AI as a central part of its strategy. The company knows that AI is crucial for its future growth and success. Natalia Mileo, Culture & Experience Sr Director, said that AI is already making big changes. The important question is not whether AI will replace jobs, but who will be able to use AI well. For HR, it is important to encourage using AI to improve work.
MarÃa Fernanda Vidueiros Castro, LATAM HR Lead & Talent Partner at Google, talked about the role of AI in making work more efficient. She said AI helps save time, which is important for their human capital strategy. She also noted that while AI can optimize work time, human resources still need to understand and use the information AI provides. This job will likely stay within the human capital area and will not be replaced by AI.
Mondelez is leading the way in the food industry with innovation. Tomás Gabino Gomez Alzaga, Senior Director of People, shared that they have a plant in China using AI. This plant optimizes production and improves efficiency. This technology helps them lower costs and improve product quality.
Micaela Flores, HR Manager at Nespresso, talked about how AI helps them process and understand qualitative comments. AI gives them real-time, data-based information, which is very valuable. It also helps them save time and comes at a low cost.
Using AI in Argentine companies is creating a more efficient and attractive work environment. By embracing AI and digital transformation, these companies are improving how they operate and making the workplace better for employees. As AI continues to grow, it will have an even bigger impact on talent management and business strategy, driving innovation and success in Argentina.
