BTN News: Dos Equis is bringing the thrill of college football directly to fans this season with an exciting new promotion, “Go For Dos.” Designed to celebrate the boldness of the two-point conversion, this campaign could see up to one million free beers handed out to football fans across the U.S.
The promotion draws inspiration from the high-risk, high-reward nature of a two-point conversion attempt in football, aligning with Dos Equis’ brand spirit of living courageously and never settling. As college football teams across the Football Bowl Subdivision (FBS) aim to surpass last year’s record of 392 two-point conversion attempts, Dos Equis will be rewarding fans every step of the way.
Weekly Free Beer Giveaways for Football Fans
Every week, Dos Equis will offer fans the chance to win free beer. If FBS teams collectively exceed the pace of 28 two-point conversion attempts per week from last season, Dos Equis will give away up to 50,000 free beers. This weekly tally adds to a potential 500,000 beers if the teams exceed the total of 392 attempts for the season. Altogether, fans could win as many as one million free beers by the end of the college football season.
“Dos Equis celebrates the relatively rare but always thrilling two-point conversion and the bold risks it represents,” says Jonnie Cahill, Chief Marketing Officer at Heineken USA, the importer of Dos Equis. “We want to inspire fans to celebrate and seize moments of bravery. When teams ‘Go for Two,’ fans ‘Go for Dos!'”
Drew Brees Joins the Team for “Go For Dos”
To amplify the campaign, Dos Equis has teamed up with Drew Brees, the legendary college and professional quarterback. Known for his fearless playing style and record-breaking career, Brees embodies the spirit of “Go For Dos.” Now retired from the NFL, Brees has returned to his roots in college football as a broadcaster, coach, and avid fan, making him the perfect partner to rally fans around this campaign.
“As a quarterback, I always loved the thrill of going for two points – or in this case, going for Dos,” Brees quips. “And that was before there were a million free beers on the line!”
How to Win Free Beer with “Go For Dos”
Fans can check every Monday via Dos Equis’ Instagram and Facebook pages to see if the weekly threshold of two-point attempts has been met. Those in eligible states can claim their prize via a rebate, without any purchase necessary. The promotion is open to legal residents aged 21 and over in Alabama, Arkansas, Hawaii, Indiana, Louisiana, Missouri, North Carolina, Texas, Utah, and West Virginia.
Bringing “Go For Dos” Beyond the Gridiron
The excitement doesn’t stop with game day. Dos Equis is extending the spirit of “Go For Dos” beyond the football field. The brand has teamed up with ESPN’s Chris Fowler to feature dynamic TV ads and weekly highlights of the season’s boldest two-point conversions. Additionally, Dos Equis is hosting fan experiences at select college towns and tailgates, where fans of legal drinking age can enjoy a beer and rally for their team.
Why Dos Equis is Betting Big on Two-Point Conversions
The two-point conversion is one of the most thrilling moments in football – a high-stakes play that can turn the tide of the game. It’s this spirit of risk and reward that Dos Equis aims to capture with “Go For Dos.” The brand hopes to encourage fans to embrace moments of bravery, both on and off the field, with the added excitement of potentially winning free beer.
Final Play: How to Participate
To join the promotion, fans need to keep up with Dos Equis on social media for weekly updates and check if the criteria have been met for the free beer giveaway. No purchase is necessary to participate or win, and buying a product will not increase chances of winning. Visit Dos Equis’ social media pages or the promotion’s website for the full terms and conditions.
