BTN News: The Baltimore Ravens are thinking outside the box with a fresh take on their alternate helmet for the 2022 NFL season. The beautiful purple design is accented with the team’s alternate logo and features their sleek gold trim, making this a hit amongst NFL fans everywhere. The new threads – along with alternate jerseys of the team with unique gold numbers – will make for quite the on-field statement…
The NFL’s recent loosening on the rule allows teams to use a different helmet once during the season, granting some level of flexibility when it comes to branding. The NFL has a rule requiring availability of these alternate helmets from the start of training camps, and they must be fitted alongside the primary helmets. Also, they have to be worn in practice leading up to the game where they will be revealed.
Riding an outstanding 13-4 campaign, Baltimore showcased dominance in all the most important defensive categories, breaking scoring-defense, sacks, and takeaways records. Lamar Jackson was not just the youngest two-time MVP in league history: he was downright excellent on the field.
This latest move by the Ravens not only falls in line with the league but also further proves how dedicated they are to being innovative and engaging with the fan. While the new purple helmet will serve as the exclamation point on the Ravens’ competitive legacy as the season approaches.
The brand new alternate helmet will be a key facet of branding for the Ravens, as they look to further establish their visual identity in an effort to captivate fans and, perhaps distract a few opponents, on their way to another NFL season.
