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Torrevieja Makes Waves with Smart Beaches: A Game-Changer in Sustainable Tourism

BTN News: Torrevieja is setting a new standard for beach experiences with the launch of “PlayasInteligentes.es,” a cutting-edge application that transforms its sandy shores into smart beaches. This innovative initiative, spearheaded by the Torrevieja City Council, is designed to provide real-time information to beachgoers, enhancing their overall experience and ensuring their safety. As part of the city’s broader Strategy for Tourism, the app offers a seamless integration of technology with natural resource management, catering to both tourists and residents by offering live updates on weather conditions, sea status, the flag currently flying on the beach, and alerts for potential hazards like jellyfish sightings or pollution spills. In addition, users can access valuable details about nearby services, distances to various beaches from their location, and current crowd levels at each beach.

“PlayasInteligentes.es” is a significant leap forward in Torrevieja’s ongoing commitment to smart tourism, aligning perfectly with the Smart Tourist Destination (DTI) model promoted by the Valencian Institute of Tourism Technologies (Invat.tur). This project represents a specialized approach within the DTI framework, focusing on one of the city’s most valuable resources—its beaches. These coastal areas are not only a major draw for visitors but also the hub of many recreational and tourism-related activities in the municipality. By integrating advanced technological tools into the management of these natural assets, Torrevieja is not only improving the visitor experience but also ensuring the sustainable management of these critical resources.

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The concept of smart beaches encompasses a wide range of activities related to both the sea and the shoreline. Whether it’s nautical activities like anchoring, sailing, or water sports such as diving and snorkeling, or services provided on the sand such as beach bars, sunbed areas, or sports clubs, the app serves as a comprehensive guide. It also covers amenities along the seafront, including restaurants, entertainment venues, information offices, and essential services like security and lifeguard stations. By digitizing these aspects, the app turns the beach experience into a technologically enhanced adventure, providing users with all the information they need at their fingertips.

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This project builds on the successful digital twin initiative developed for the Natural Park of La Mata and Torrevieja, which aimed to promote more sustainable tourism practices. The same technology has now been adapted to the beaches, allowing users to benefit from real-time environmental data, occupancy levels, and easy access to the beaches within Torrevieja. Through an intuitive and user-friendly interface, the app empowers beachgoers with up-to-the-minute details on weather, sea conditions, the current beach flag, and potential dangers such as jellyfish or pollution. This not only enhances the user experience but also supports local businesses and service providers by offering them valuable data to improve their operations.

The introduction of this smart management approach to Torrevieja’s beaches is designed to meet the diverse needs of different user profiles. The ultimate goal is to enrich the user experience, provide more information to service providers, and offer destination managers the insights they need to improve management and conservation efforts. Innovation and technology are key components of this strategy, ensuring the social, economic, and environmental sustainability of Torrevieja’s beaches.

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In its initial phase, the project will focus on identifying key usage aspects for further development of the technology to meet the needs of both users and managers. As a pilot project, it is intended to define a model tailored to the city’s requirements, encouraging citizen participation by inviting users to share their opinions and experiences. For those interested in exploring this project and accessing all the available information, the website to visit is playasinteligentes.es.

By embracing this innovative approach, Torrevieja is not only enhancing its tourism appeal but also positioning itself as a leader in the smart management of natural resources. The “PlayasInteligentes.es” initiative is a prime example of how technology can be harnessed to improve the visitor experience while promoting sustainability. As the project evolves, it will undoubtedly set a benchmark for other coastal cities to follow, ensuring that Torrevieja remains at the forefront of smart tourism and environmental stewardship.

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