BTN News: After facing challenging moments, including controversy over its yellow aguardiente and discussions about whether it would leave its historic headquarters in Itagüí, the renowned Fábrica de Licores de Antioquia (FLA) seems to be turning a corner in 2024 with a series of positive developments. Among these is a significant environmental milestone that has placed one of its flagship products, Aguardiente Antioqueño 24° Sin Azúcar, also known as “tapa verde,” in the spotlight. This particular aguardiente has earned the distinction of being the only liquor in South America to receive the prestigious carbon-neutral certification.
The carbon-neutral certification awarded by ICONTEC signifies that Aguardiente Antioqueño 24° Sin Azúcar compensates for the greenhouse gas emissions generated throughout its entire lifecycle, from production to final consumption. This achievement is not only a testament to FLA’s commitment to sustainability but also positions the product as a pioneer in the liquor industry across the continent. Currently, the tapa verde represents a substantial 60% of FLA’s total production, underscoring its importance in the company’s portfolio.
Esteban Ramos, the general manager of FLA, highlighted the broader implications of this certification, noting that consumers who choose Aguardiente Antioqueño 24° Sin Azúcar are not just purchasing a high-quality product; they are also supporting the fight against climate change and contributing to a more sustainable future. This recognition enhances the brand’s reputation, reflecting FLA’s dedication to environmental responsibility, and provides a competitive edge in a market increasingly driven by eco-conscious choices.
Beyond the environmental benefits, the carbon-neutral certification also opens new avenues for FLA in terms of market expansion. Ramos emphasized that this achievement demonstrates an optimal use of resources and a commitment to innovation and development, which are critical in accessing new markets. The focus on mitigating environmental risks aligns with global trends, where consumers and stakeholders alike are placing greater value on sustainable practices.
In addition to these environmental strides, FLA’s financial performance in the first half of 2024 has been particularly strong, further solidifying its positive trajectory. The company reported an operating profit of 88,826 million pesos, marking a 41% increase compared to the same period in the previous year, and achieved an EBITDA margin of 39%. These impressive financial results allowed FLA to contribute 85,250 million pesos to the Department of Antioquia, a 42% increase from the previous year. These funds will support vital projects aimed at improving education, expanding healthcare coverage, and other important initiatives in the region.
The convergence of strong financial performance and environmental leadership marks a significant period for FLA. The company is not only enhancing its profitability but is also reinforcing its commitment to sustainability and innovation. By aligning its business practices with global environmental standards, FLA is setting a new benchmark in the liquor industry, both in Colombia and beyond. The positive impact on the brand’s reputation, coupled with the potential for market expansion, positions FLA for continued success in the years to come.
As consumers become more informed and selective about the products they purchase, FLA’s carbon-neutral certification for Aguardiente Antioqueño 24° Sin Azúcar stands as a clear differentiator in the market. This achievement is a reflection of the company’s broader strategy to adapt to changing market demands and consumer preferences, all while maintaining a strong focus on sustainability and social responsibility.
