BTN News: Nestled in a lesser-known corner of Tuscany, the city of Grosseto is rapidly emerging as an unsung gem of Italian tourism. Though often overshadowed by its glamorous neighbors like Florence and Siena, Grosseto offers an authentic and sustainable travel experience that is gradually capturing the attention of both local and international visitors. Situated just an hour away from the bustling tourist hubs of Tuscany, Grosseto remains a sanctuary of tranquility, with its preserved medieval walls, pristine natural reserves, and unspoiled beaches that paint a different, yet equally captivating, portrait of Italy. Recently, the city’s commitment to sustainable tourism was recognized on the European stage, when it became the first Italian city to win the prestigious award from the European Commission for emerging sustainable destinations. This accolade marks the beginning of Grosseto’s journey as a beacon of responsible tourism, providing an inspiring model for other destinations across Europe.
Grosseto, with its historic center surrounded by centuries-old walls and its vast natural landscapes, seems to have intentionally stayed off the radar, catering to those who seek a more relaxed and meaningful travel experience in Tuscany. Unlike the crowded streets of Venice or the over-visited paths of Cinque Terre, Grosseto’s charm lies in its ability to offer serenity amidst stunning surroundings. The city’s mayor, Antonfrancesco Vivarelli Colonna, eloquently summed up this vision, emphasizing that Grosseto’s success as a leader in green tourism is the result of years of dedicated effort to enhance both cultural and natural heritage. Grosseto’s future is envisioned as one of growth, but in harmony with the environment, ensuring that its beauty and resources are preserved for generations to come.
Exploring Grosseto reveals a landscape that is both striking and diverse. The historic center, encased by medieval walls that remain remarkably intact, showcases architecture that rivals that of more famous Italian cities. However, it is the surrounding natural beauty that truly sets Grosseto apart. A short drive west from the city center brings visitors to the expansive Maremma Regional Park, a stunning natural reserve spanning 9,000 hectares from the Uccellina Mountains to the Tyrrhenian Sea. Here, visitors can experience a variety of landscapes, from pine forests and wheat fields to dusty plains that echo the African savannah. The park’s unspoiled beaches, dotted with driftwood and framed by Mediterranean vegetation, offer a stark contrast to the heavily developed coastal resorts found elsewhere in Italy.
The preservation of Maremma Regional Park lies at the heart of Grosseto’s sustainability efforts. The park is not only a natural haven but also a hub for agritourism, where eco-friendly practices are a prerequisite. The region’s commitment to sustainability is evident in the stringent environmental standards imposed on agritourism ventures, which must utilize recycled and ecological materials, conserve energy and water, and designate an internal environmental manager. This emphasis on sustainability extends to Grosseto’s broader approach to tourism, where the focus is on creating authentic, low-impact experiences that reconnect visitors with nature and local food production.
During a stay at the Tenuta San Carlo estate, one of the 32 agritourism properties in the region, visitors can immerse themselves in the tranquility of the Tuscan countryside. Surrounded by towering pines, saltwater marshes ideal for rice cultivation, and grazing Maremma cattle with their distinctive long, curved horns, the estate offers a glimpse into a way of life that is closely tied to the land. Guests can savor the flavors of locally grown organic produce, from rice and wheat to legumes and vegetables, and even take part in cooking classes or guided tours that highlight sustainable farming practices.
For those who prefer a leisurely exploration, Grosseto offers a variety of options that require minimal physical exertion. Whether it’s a guided walk through the estate with fourth-generation owner Ariane Lotti or a serene ride through the park’s plains in a horse-drawn carriage, visitors can experience the region’s beauty at their own pace. The carriage rides, led by Enrico Cheli of Carrozze di Maremma, provide an opportunity to learn about the local culture and history, including the traditions of the butteri, the skilled cowboys of Maremma who continue to play a vital role in maintaining the ecological balance of the area.
For those seeking a more active adventure, the park offers a network of cycling trails that cater to all levels of experience, from easy rides along shaded paths to more challenging routes that ascend to the ancient Abbey of San Rabano, dating back to the 13th century. The park’s proximity to the city center and the beach makes it easy for visitors to explore Grosseto’s many attractions, from the Etruscan ruins at Roselle to the vibrant Piazza Dante, where locals gather to enjoy the warm Tuscan evenings.
Grosseto’s approach to tourism is a blueprint for how destinations can offer meaningful and sustainable experiences while preserving their natural and cultural heritage. By focusing on what makes Italy truly special—its stunning landscapes, rich history, and authentic local traditions—Grosseto is not only attracting a new generation of responsible travelers but also setting an example for other cities to follow. As the city continues to develop, its commitment to sustainability remains at the forefront, ensuring that Grosseto will continue to be a model for green tourism in Italy and beyond.
