BTN News: On July 7th, Chile implemented a groundbreaking alcohol labeling law designed to inform consumers about the health risks associated with alcohol consumption. This legislation is a significant addition to the country’s efforts in promoting public health, building on the success of nutritional labels introduced in 2016. As a pioneering nation in South America for such health-centric initiatives, Chile aims to provide its citizens with clear, concise information to make better-informed choices regarding their dietary and drinking habits.
Chile’s struggle with alcohol addiction is well-documented, with high rates of consumption across the population. Recognizing the gravity of this issue, the government has launched various campaigns to reduce alcohol intake, particularly among younger demographics. In a December 2023 report by the National Service for the Prevention and Rehabilitation of Drug and Alcohol Consumption (Senda), it was revealed that the rate of reported alcohol consumption in the previous month dropped by five percentage points to 39.2%, with the most significant decrease observed among individuals aged 19 to 25.
The introduction of mandatory food labeling in 2016 required manufacturers and importers to display black warning labels on the front of packaging for products high in sugars, saturated fats, sodium, or calories. This initiative aimed to provide consumers with additional nutritional information to help them make healthier choices. Nutrition experts advise selecting foods with fewer or no warning labels, as these are indicative of better nutritional quality.
The new law extends similar labeling requirements to alcoholic beverages with an alcohol content of 0.5% or higher. Companies involved in the production or distribution of these beverages must now include labels covering 15% of the front or back of packaging, cartons, or containers. These labels feature three distinct warnings aimed at educating consumers about the dangers of alcohol consumption.
The first label, marked with a crossed-out car symbol, warns against drinking and driving. The second label, depicting a pregnant woman, alerts to the risks of alcohol consumption during pregnancy, highlighting potential harm to the unborn child. The third label, which includes a prohibition sign, emphasizes that alcohol consumption is illegal for those under 18. Each label carries the overarching message: “Warning: Harmful consumption of alcohol damages your health.”
Looking ahead to 2026, the legislation will introduce further restrictions on alcohol advertising in media. Advertisements encouraging alcohol consumption will be banned during certain hours on television (from 6:00 AM to 10:00 PM) and radio (from 4:00 PM to 6:00 PM) daily. Additionally, advertising of alcoholic products will be prohibited at sports events, compelling football clubs to remove sponsorships from brands associated with alcoholic beverages such as wine, beer, pisco, and rum.
By implementing these comprehensive measures, Chile aims to combat its alcohol addiction problem and foster a healthier population. The new labeling laws and upcoming advertising restrictions underscore the country’s commitment to public health and safety, setting an example for other nations in the region and beyond.
