BTN News: Beer is one of the favorite drinks in Mexico. It plays a big part in social events and is also very important for the country’s economy. The beer industry in Mexico is strong, with both large commercial production and a growing craft beer scene. According to a study by the global market research firm Appinio, 89% of Mexicans prefer to buy local beer brands. Dark beer is especially popular, with 60.4% of people choosing it. This shows how much Mexicans love rich and intense flavors in their beers.
Even though Mexicans mostly prefer local beers, they are also curious about international brands and new flavors. This includes beers with fruit, citrus, lower alcohol content, and local or regional ingredients. This trend shows that Mexican beer culture is changing and that people are open to trying new things while still enjoying traditional favorites.
Celebrating National Beer Day: The Most Popular Beer Brands in Mexico
National Beer Day is a great time to look at the most popular beer brands in Mexico. The Appinio report lists the top 10 beers that Mexicans love the most. These brands show the rich beer heritage in Mexico and the growing interest in different beer styles.
Miriam Mestre, head of the Latin American team at Appinio, said that beer consumption in Mexico is more than just a choice. It reflects the nation’s cultural identity. The study shows a strong local preference but also a growing interest in new beer varieties and flavors. This change shows how the beer culture in Mexico is evolving, connected deeply to traditions and everyday life.
International Beer Preferences in Mexico
Mexicans also like some international beer brands. The top international beers in Mexico include well-known brands like Heineken, Michelob Ultra, and Amstel. These brands have become popular in Mexico, offering something different from local beers. They meet the growing interest in global beer experiences.
Mexican Beer Preferences: A Deep Dive
The Appinio study gives a detailed look at the types of beer that Mexicans prefer. Dark beer is the top choice, with 60% of people liking its strong and roasted flavors. This preference shows that Mexicans appreciate bold and robust tastes often found in their food and drink.
Next, light beer is the second favorite with 49.2% of people choosing it. Light beer is refreshing and crisp, which is great in Mexico’s warm weather. Amber or toasted beer is the third favorite with 47%, showing a taste for balanced and slightly sweet beers. Craft beer is fourth, with 34% of people preferring it. Craft beer is known for its unique and varied flavors. This interest in craft beer shows a move towards more personalized and special beer experiences.
Wheat beer, however, is less popular, with only 25.6% of people liking it. Even though many people are willing to try new flavors, only 23.8% prefer fruity beers. This suggests that traditional beer flavors are still the most popular in Mexico.
In conclusion, beer is not just a drink in Mexico; it’s a part of the culture. The preferences for dark, light, amber, and craft beers show the country’s rich food and drink traditions and an interest in trying new beer flavors. As the beer market in Mexico continues to grow and change, it stays rooted in tradition while also embracing new and different tastes.
