Take-Two CEO Hints At $70-$80 GTA 6 Launch Price: Calls In-Game Ads Unfair
Take-Two Interactive CEO Strauss Zelnick has inadvertently suggested that Grand Theft Auto VI will launch in the standard AAA price range of $70 to $80, while firmly rejecting the idea of interstitial advertising in the game — directly countering viral analyst predictions of a $100 price tag.