BTN News: Apple enthusiasts in Colombia have reason to celebrate as the tech giant unveils its latest lineup, including the highly anticipated iPhone 16 series, along with new generations of the Apple Watch and AirPods. In an effort to reach Colombian customers sooner, authorized retailers like Mac Center and iShop are gearing up for an early release, with preorders starting on September 20 and devices available in stores from September 27. The new iPhone 16 models boast advanced features, including Apple’s proprietary AI platform, Apple Intelligence, and enhanced camera capabilities, positioning the device as a leader in the smartphone market. Meanwhile, competitive pricing and expanded financing options aim to attract a wider range of customers.
iPhone 16 Coming Early to Colombia: Key Dates and Details
Apple’s official stores may not be present in Colombia, but authorized distributors such as Mac Center and iShop are stepping up to bring the latest Apple devices to the country with minimal delay. According to Jorge Rubio, COO of Mac Center, the iPhone 16 will be available in Colombia starting September 27, with a pre-sale commencing on September 20. This move is designed to counteract the influence of the grey market, where unregulated Apple devices often appear with inflated prices. “We want to deliver the latest products to our customers as quickly as possible,” Rubio said, emphasizing the importance of beating grey-market operators to the punch.
Pricing and Financing: Making the iPhone 16 Accessible to More Colombians
Mac Center has confirmed that the prices for the iPhone 16 in Colombia will mirror last year’s launch prices, with the standard model priced at 4,699,000 pesos, the iPhone 16 Pro at 5,899,000 pesos, and the iPhone 16 Pro Max at 6,999,000 pesos. Alongside these competitive prices, Apple enthusiasts will also benefit from new financing options. Customers can now finance their purchases with zero percent interest through a variety of local banks, including Davivienda, Banco de Bogotá, Banco de Occidente, Rappi, and Itaú. “This expansion of financial options makes it easier for a broader audience to access the latest technology,” Rubio explained.
Innovative Features: Apple Intelligence and Improved Camera Design
One of the most notable new features of the iPhone 16 is the introduction of Apple Intelligence, Apple’s proprietary AI platform that promises to revolutionize the user experience. Available in the United States by December and rolling out to other markets in 2025, including China, France, Japan, and Spain, this new technology will enable users to create images, texts, and videos through intuitive AI-powered camera functions. In addition, the iPhone 16 introduces a unique button for zoom control on the side of the device and a new camera alignment that replaces the diagonal configuration with a linear arrangement. The iOS 18 processor with 16 cores further enhances performance, making the iPhone 16 a compelling upgrade for both new and existing Apple users.
New Apple Watch and AirPods Also Set for Colombian Release
In addition to the iPhone 16, Mac Center confirmed that the latest Apple Watch and AirPods will be available from September 27, coinciding with the iPhone 16 launch. The new accessories are expected to draw significant attention, especially with features like improved health monitoring, longer battery life, and enhanced audio quality.
Early Release Strategy: Combating the Grey Market in Colombia
The decision to accelerate the release of the iPhone 16 in Colombia is part of a broader strategy to counteract the grey market, where unofficial sellers often sell imported devices at inflated prices without proper regulation. By coordinating an earlier launch, authorized sellers aim to capture more market share and provide customers with genuine products at competitive prices. “We have decided to advance our efforts to sell these products in all cities across Colombia,” said Rubio, emphasizing the importance of protecting consumers from grey-market risks.
Apple’s Global Rollout Strategy: Colombia Takes Center Stage
While Apple’s global rollout strategy typically prioritizes larger markets, the swift arrival of the iPhone 16 in Colombia signals a shift in approach. By narrowing the gap between the official release in primary markets and availability in countries like Colombia, Apple is enhancing its footprint and reducing the impact of unauthorized sales.
Conclusion: What to Expect from Apple’s Latest Product Lineup in Colombia
As the official iPhone 16 release date in Colombia approaches, excitement is building among Apple fans and tech enthusiasts. With a blend of innovative features, competitive pricing, and early availability, the new iPhone 16 series and accessories are set to make a strong impact in the Colombian market. By expanding financing options and moving quickly to combat the grey market, Apple and its partners are demonstrating a commitment to bringing the latest technology to customers as soon as possible. For now, all eyes are on September 27, when the newest devices will officially hit the shelves.
