In 2022, at the initiative of Pierre-Henri Gegy, deputy general manager of Maison Louis Jadot, and his Burgundian friends, a program called Bike to Care was created to raise funds for the benefit of associations that, in the catering and hospitality sectors, are facing difficulties. Caring for people in the UK, promoting new businesses and supporting the training of new talent.
During the first edition, held in Burgundy, €250,000 was collected for charity, with amounts varying depending on the country.
This sporting and charity challenge, which brings together teams from several countries, will take place this year on 8 and 9 May 2023 in Bordeaux and is organized by Haut-Bailley, Giscors and Lynch Bages Castle. Médoc, Graves and Sauternes will be the center of attraction along the route of almost 200 km. First day in Medoc. Day two in Graves and Sauternes.
Each team that accepts the challenge is responsible for raising at least €20,000, through their networks and/or through fundraising events, prior to the event. It will select the association that will benefit from the fundraising and that works in favor of the catering and hotel sector to train young talents, restaurateurs or sommeliers.
So it is understandable that the aim of each runner would not be to reach first, but to help the team he is a part of, to take up the challenge and collect funds.
This year 7 teams have been selected. 1 from France, 1 from the United Kingdom, 1 from the Netherlands, 1 from Belgium, and 3 from the United States of America who will be well represented. Donors can use the link listed below.
Selected Associations: Strong reasons to donate.
Formed in 2019, this association has set the main objective of distributing scholarships and financial aid to youths who need to continue their studies and enter into working life.
- United Kingdom : hospitality industry
Wine Group Hatch Mansfield Picks Up Charity Hospitality Action. Established in 1837 (!), this association provides support to all people who work or have worked in the hotel and restaurant sector in the United Kingdom. - United States: Sommelier Scholarship Fund
La Paulie Group has chosen the Sommelier Scholarship Fund, an association that has been developing educational initiatives for sommeliers since 2014. There have been several vintages since then in Burgundy and Champagne. - Leaders of the United States: with regard to
Chef Mark Murphy and a group of American chefs have chosen RE:Her, a national non-profit organization whose mission is to advance business leaders and leaders in the food and beverage industry who identify as women or who are not binary. Are. - United States: Harlan Estate, Cameron Thompson Legacy Foundation
California winemaker Harlan Estate picks up Cameron Thompson Legacy Foundation. The Legacy Scholarship aims to facilitate access to professional culinary training and pave the way for aspiring African American chefs to solid careers in food and hospitality. - Netherlands , food Bank
An organization that brings together 172 food banks that help 120,000 people every week by providing food aid and thus preventing food waste.
- Belgium : eat vzw
The Belgian team of sommeliers and chefs has chosen to support the Eat vzw association. Whose business is to create opportunities for vulnerable groups and allow them to move towards the regular labor market through work experience and training.
